Kees Wolters – Medium

Kees Wolters

Effective product feedback questions for your surveys

Have you ever purchased a product or used a service that left you feeling unsatisfied or disappointed? Perhaps you encountered a glitch in…

2 min readMar 23, 2023

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Effective product feedback questions for your surveys

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Kees Wolters

The State of Customer Experience in 2022

The year 2022 has been an interesting one in terms of developments in the Customer Experience space. While the COVID crisis has slowly…

2 min readNov 16, 2022

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The State of Customer Experience in 2022

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Kees Wolters

Mobile app adoption starts with identifying pain points

Want to drive better engagement, less churn, and more growth in-app? Then you’ll want to consider a strategy that fuels mobile app…

2 min readSep 12, 2022

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Mobile app adoption starts with identifying pain points

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Kees Wolters

Boost your survey response rates with these tips

Does your organisation struggle with bringing in enough feedback data? Not sure why your survey response rates are so low? It can be a…

2 min readApr 8, 2022

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Boost your survey response rates with these tips

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Kees Wolters

A Guide to USe

We live in a customer-centric world. Advances in consumer technology have been raising customer expectations about what constitutes a…

2 min readFeb 15, 2022

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A Guide to USe

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Kees Wolters

8 affordable marketing automation tools that work for ecommerce

It’s safe to say that marketers today have a totally different job than the marketers of ten or, even, five years ago. Like many other…

9 min readNov 23, 2021

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8 affordable marketing automation tools that work for ecommerce

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Kees Wolters

Black Friday Ecommerce Checklist

Black Friday and Cyber Monday, which were once exclusively American traditions, have become well-established events for shoppers worldwide…

10 min readNov 19, 2021

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Black Friday Ecommerce Checklist

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Kees Wolters

Customer Experience (CX) in 2021

No doubt, the last year and a half has been challenging for everyone. For brands, the crisis has brought about fundamental changes to how…

16 min readNov 1, 2021

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Customer Experience (CX) in 2021

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Kees Wolters

Half The Story: NPS

The infamous marketing metric, the NPS, or net promoter score, is about to celebrate its 20th anniversary. In 2003, Reichheld, Bain &…

7 min readOct 22, 2021

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Half The Story: NPS

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Kees Wolters

What is Feedback Fatigue?

It’s safe to say that marketers want to know what customers think, meaning they want to gather as much data as possible for their marketing…

6 min readOct 18, 2021

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What is Feedback Fatigue?

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Kees Wolters

Kees Wolters

Co-Founder and Chief Marketing & Product @ Mopinion — http://www.mopinion.com — Customer Feedback Analytics software for websites and apps

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